Lexus is the luxury automobile division of Japanese car maker Toyota Motor Corporation. Lexus brand name vehicles are sold in North America, the Middle East, Europe, Africa, Latin America, Asia and Oceania; in the United States, Lexus is the highest-selling brand of luxury cars. Until 2005, Lexus vehicles were sold under the Toyota marque in Japan, at which point the Lexus marque was introduced.Since its debut in 1989, Lexus has developed a reputation for the reliability of its vehicles and the quality of its customer service. In 2006, consumer ratings firm J.D. Power named Lexus the most reliable brand in the U.S. based on its Vehicle Dependability Survey, a measure of over 47,000 vehicle owners and the problems they experienced in the first three years of vehicle ownership. It was the twelfth consecutive year that Lexus achieved this top rating . That same year, Consumer Reports also named Lexus the most reliable brand in its Annual Car Reliability Survey of over one million vehicles nationwide. Additionally, Lexus ranks highly on surveys of dealership service experience. The British Top Gear and Auto Express satisfaction surveys have had Lexus at the top of the surveys for most of the past fifteen years, with reliability as one of the main selling points of Lexus around the world.From its inception, the motto of Lexus has been "The Relentless Pursuit of Perfection." In 2003, the Lexus Division in the U.S. revised its motto to "The Passionate Pursuit of Perfection." Since fall 2005, the worldwide Lexus motto in multiple countries is "The Pursuit of Perfection."